CVB Board

CVB Board

New Pinehurst-Southern Pines-Aberdeen Area CVB Logo

The Pinehurst, Southern Pines, Aberdeen
Convention & Visitors Bureau

The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike.

In 2022, Moore County ranked as the tenth highest tourism economy in North Carolina, generating $750 million annually in visitor spending, an 11% increase from the previous year. Tourism is the second highest employer in Moore County with more than 5,500 people working in the hospitality industry. Tourism in Moore County saved each resident $512.13 in taxes. The state average was $230.35. The report also showed that $24.7 million in local taxes was derived from visitor spending in 2022.vState tax revenue generated by tourism in Moore County totaled $28.9 million, an increase from $28.1 million from 2021. These statistics come from the “Economic Impact of Travel on North Carolina Counties 2022,” which can be accessed at: partners.visitnc.com/economic-impact-studies.

2023-2024 CVB Board of Directors

  • Kelly Miller, CVB Chairman; President, Pine Needles & Mid Pines
  • Andy Hofmann, CVB Vice- Chairman; General Manager, Pine Crest Inn
  • Matt Hausser, Secretary/Treasurer; General Manager, Talamore Golf Resort
  • Frank Quis, Chairman, Moore County Commissioners
  • Bonnie McPeake, President, McPeake Hotels
  • Linda Parsons, President, Moore County Chamber of Commerce
  • George Little, Local Entrepreneur
  • Warren Lewis, Owner, Chef Warren’s
  • Natalie Dean-Hawkins, Executive Director, Partners in Progress (ex-officio)
  • Tom Pashley, CVB Chairman; President, Pinehurst Resort (ex-officio)
  • Wayne Vest, Moore County Manager (ex-officio)
  • Carolina Xiong, Moore County Finance Officer (ex-officio)

2023 Board Meetings

  • December 11, 2023 at the Moore County Chamber of Commerce
  • October 24, 2023 | Minutes
  • August 16, 2023 | Minutes
  • June 22, 2023 | Minutes
  • May 1, 2023 | Minutes
  • February 16, 2023 | Minutes

2022 Board Meetings

All meetings subject to change. Unless indicated, locations TBD.