Destination Overview

Located in the Sandhills region of south central North Carolina, the Pinehurst, Southern Pines, Aberdeen Area is one of the state's premier destinations with an unparalleled history for attracting and providing excellent service to visitors. As the area carries this distinction into its second century, it has expanded its allure beyond the elite leisure market and has become a popular site for business meetings, conventions, and FIT (free independent traveler) and those that travel the nearby major highways and interstates.

Established along the rail route as a halfway point between New York and Florida in the 1800's, the area's expanded accessibility still includes daily rail service on Amtrak. Centrally located between the state’s three largest airports — Raleigh-Durham, Charlotte and Greensboro-Triad — travelers can usually make direct flight arrangements from throughout the continent to the area. Ongoing negotiations to resume the daily connecting commercial flights are a high priority for Moore County. Although the area can not be considered a major thoroughfare for interstate and US highways; with relative ease the motorist can get here via comfortable routes. Interstates 95, 85 and 40 cross the state from the north, the south and the west. From these main arteries, the area has direct access to US 1, US 15-501, NC 2, NC 5 and NC 211. Future access will improve when I-73/74 is completed, linking the Midwest to the Carolinas.

Once here, the visitor can choose from a variety of accommodations offering a wide range of amenities with price ranges to fit every budget. From the deluxe resort settings known throughout the world, to the economical rooms-only properties for the overnight stay, the area offers a kaleidoscope of options for the leisure or business traveler. Meeting facilities can be found for groups of 12 to 1,200. An ideal spot for corporate retreats, reunions, social functions or mid-size conventions, the area offers more than the standard sterile meeting environment. State-of-the-art spa facilities exemplify the spirit of well-being encouraged in the area.

Regardless of the purpose of the visit, recreation almost always plays a crucial part in a Pinehurst, Southern Pines, Aberdeen Area excursion. With more than 40 courses in the area, the area abounds with golf enthusiasts. It is unsurpassed in preponderance and quality of golf and golfing tradition. Other activities, including tennis, swimming, croquet, lawn bowling, boating, canoeing, fishing, biking, hiking, equestrian activities, indoor bowling, and new spa facilities round out the bill to satisfy every sportsperson's taste. Many facets of this recreation haven are highlighted by area events, festivals and contests of ability.

Events and festivals also encompass many of the area's most prominent attractions. Historical sites host reenactments of Revolutionary War skirmishes, rural life celebrations, pottery special openings, music events and extensive Christmas activities.

The area built much of its early fame on the health benefits of its mild year-round climate. Today, visitors still enjoy this added bonus to the area's many attributes. With a mean temperature of 61.6 degrees, an average snowfall of only 4.3 inches and an average rainfall of about 45 inches, there are few days lost as visitors pursue outdoor activities. With summer and winter months being comfortable and the spring and fall months being long, the area is a perfect destination twelve months of the year.

The environment for business is as favorable as the climate. Six major sectors make up Moore County's economy: tourism, manufacturing, health services, retail, agriculture and retirement. Although all segments are important for revenues generated over the last several years, tourism continues to be the steam that drives the engine.

With a population approximating 85,280, Moore County operates under a Commissioner/Manager form of government with 5 elected County Commissioners representing specific districts. The Moore County Board of Commissioners governs areas falling outside of all city limits and agencies of the county. Each of the 11 municipalities within the county has an elected mayor and/or a town council.

The Convention and Visitors Bureau is an economic development public authority charged with the mission of attracting conventions and visitors to all of Moore County. Guests staying in Moore County hotels, motels and other lodging facilities pay a 3% room occupancy tax. The county administers the collection of this tax, which is the primary funding source for the Tourism Development Authority.

From whatever point of view one approaches travel and tourism in the Pinehurst, Southern Pines, Aberdeen Area, it cannot be denied that it is an inherent and viable part of the economy, quality of life and future of Moore County. The competition for leisure, meetings and motorcoach destinations grows fiercer with each passing year while the area moves forward to maintain and nourish its position with the traveling population. As proven avenues for attracting travelers are honed and improved, new routes are being tested and explored.