Moore County Visitor Demographics

VISITORS

College Graduates

71%

Professional / Executive / Managerial

69%

HHI $60,000+

71%

Men

72%

Women

28%

Retired

16%

Median Age

43

TRIP DEMOGRAPHICS

Average Size of Travel Party

3.2 persons

Average Length of Stay

4.5 nights

Average Expenditure Per Person Per Visit $274.76

Visitors Who Inquire From CVB and Visit Within 18 Months

72%

VISITATION IMPACT

Annual Total Estimated Visits

1.17 million

Moore County's ranking out of 100 NC counties in tourism revenues ($374.2 million)

11th

Visitors to PSA Area on average spend 20% more per visit than average visitors to North Carolina

 

TOP 15 MARKETS

1. Northern NJ

9. Orlando, FL

2. Raleigh/Durham (Triangle), NC

9. Tampa/St. Petersburg, FL

3. Charlotte, NC

11. Miami/W. Palm Beach, FL

4. New York, NY

12. Detroit, MI

5. Atlanta, GA

12. Philadelphia, PA

6. Greensboro/Winston-Salem (Triad), NC

14. Baltimore, MD

7. Chicago, IL

15. Indianapolis, IN

8. Washington, DC Area

 

VISITOR GOLF PROFILE

Playing Golf 10+ years

84%

Frequency of Play (3 or more times/month)

91%

Frequency of Play while traveling (24 rounds)

92%

Married

61%

Men / Women

83% / 17%

OTHER ACTIVITIES WHILE TRAVELING (VISITORS TO MOORE COUNTY)

Dining

87%

Shopping

67%

Outdoor Activities (not golf)

40%

Spa

30%

Museums, Art, History

29%

Zoos, Plantations

24%

Festivals

20%

Theater

20%