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VISITORS |
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College Graduates |
71% |
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Professional/Executive/Managerial |
69% |
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HHI $60,000+ |
71% |
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Men |
72% |
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Women |
28% |
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Retired |
16% |
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Median Age |
43 |
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TRIP DEMOGRAPHICS |
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Average Size of Travel Party |
3.2 persons |
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Average Length of Stay |
4.5 nights |
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| Average Expenditure Per Person Per Visit | $274.76 | |
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Visitors Who Inquire From CVB and Visit Within 18 Months |
72% |
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VISITATION IMPACT |
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Annual Total Estimated Visits |
1.17 million |
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Moore County's ranking out of 100 NC counties in tourism revenues ($374.2 million) |
11th |
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Visitors to PSA Area on average spend 20% more per visit than average visitors to North Carolina |
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TOP 15 MARKETS |
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1. Northern NJ |
9. Orlando, FL |
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2. Raleigh/Durham (Triangle), NC |
9. Tampa/St. Petersburg, FL |
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3. Charlotte, NC |
11. Miami/W. Palm Beach, FL |
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4. New York, NY |
12. Detroit, MI |
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5. Atlanta, GA |
12. Philadelphia, PA |
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6. Greensboro/Winston-Salem (Triad), NC |
14. Baltimore, MD |
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7. Chicago, IL |
15. Indianapolis, IN |
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8. Washington, DC Area |
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VISITOR GOLF PROFILE |
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Playing Golf 10+ years |
84% |
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Frequency of Play (3 or more times/month) |
91% |
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Frequency of Play while traveling (24 rounds) |
92% |
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Married |
61% |
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Men / Women |
83% / 17% |
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OTHER ACTIVITIES WHILE TRAVELING (VISITORS TO MOORE COUNTY) |
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Dining |
87% |
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Shopping |
67% |
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Outdoor Activities (not golf) |
40% |
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Spa |
30% |
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Museums, Art, History |
29% |
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Zoos, Plantations |
24% |
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Festivals |
20% |
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Theater |
20% |
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