CVB Recognized For Excellence In Tourism Marketing
October 17, 2014
FRIDAY, OCTOBER 17, 2014
SOUTHERN PINES, NC – OCTOBER 17, 2014 – Moore County’s Convention & Visitors Bureau (CVB) was recognized by the Destination Marketing Association of North Carolina during the association’s annual awards ceremony recently held in Winston-Salem. The CVB received four first-place awards (platinum) and one second-place award (gold). The CVB was awarded more platinum awards than any other destination marketing organization within the state. The Destination Marketing Achievement Awards honor and showcase innovative, best practices, creativity and outstanding efforts in tourism marketing.
“The CVB team really stepped up their game this year as the U.S. Open Championships presented so many wonderful marketing opportunities for our destination. Certainly it’s gratifying to be recognized by our professional peer association for this good work, but the real payoff is to hear and see firsthand how visitors/attendees respond favorably when visiting our county,” stated Caleb Miles, President & CEO of the CVB.
The awards encompassed a wide range of initiatives including the CVB’s Annual Report winning gold in the Constituents Communications category and the Volunteer Training Handbook taking platinum in the Local Outreach category. The 2014 Visitors Guide also won platinum in the Visitors Guide category.
Other awards include:
- Platinum for Web-Based Marketing Initiative – awarded for the Moore Alive project in partnership with Partners In Progress.
- Platinum for Other Marketing Initiative – awarded for the online program to assist visitors with finding residential housing during the Opens, in cooperation with the local Realtors Association and its Multiple Listing Service.
- The Awesome Innovation Award in the Community Partners category – awarded for designing and implementing a training class for the CVB's U.S.Opens volunteers in conjunction with the local community college and the United States Golf Association.
The Pinehurst, Southern Pines, Aberdeen Area Convention & Visitors Bureau is an economic development organization and non-profit authority of Moore County, North Carolina. The CVB mission is to promote the area as a destination for visitors, meetings, conventions and tours. The CVB is funded primarily by a three percent hotel / motel room occupancy tax paid by visitors to Moore County.