|
Moore County Visitor Demographics
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VISITORS
|
|
College Graduates
|
71%
|
|
Professional/Executive/Managerial
|
69%
|
|
HHI $60,000+
|
71%
|
|
Men
|
72%
|
|
Women
|
28%
|
|
Retired
|
16%
|
|
Median Age
|
43
|
|
TRIP DEMOGRAPHICS
|
Average Size of Travel Party |
3.2 persons |
Average Length of Stay |
4.5 nights |
| Average Expenditure Per Person Per Visit |
$274.76 |
|
Visitors Who Inquire From CVB and Visit Within 18 Months
|
72%
|
|
VISITATION
IMPACT
|
|
Annual Total Estimated Visits
|
1.15 million
|
|
Moore County's ranking out of 100
NC counties in tourism revenues ($290 million)
|
10th
|
|
Visitors to PSA Area on average
spend 20% more per visit than average visitors to North
Carolina
|
|
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TOP 15 MARKETS
|
|
1. Greensboro/Winston-Salem (Triad),
NC
|
9. Toronto, Canada
|
|
2. Raleigh/Durham (Triangle), NC
|
10. Atlanta, GA
|
|
3. Charlotte, NC
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11. Pittsburg, PA
|
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4. Northern NJ
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12. Detroit, MI
|
|
5. Washington, DC
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13. Cincinnati, OH
|
|
6. Chicago, IL
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14. Baltimore, MD
|
|
7. New York, NY
|
15. Miami, FL
|
|
8. Philadelphia, PA
|
|
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VISITOR
GOLF PROFILE
|
|
Playing Golf 10+ years
|
84%
|
|
Frequency of Play (3 or more times/month)
|
91%
|
|
Frequency of Play while traveling (24 rounds)
|
92%
|
|
Married
|
61%
|
|
Men / Women
|
83% / 17%
|
|
OTHER ACTIVITIES wHILE TRAVELING
(VISITORS TO MOORE COUNTY)
|
|
Dining
|
87%
|
|
Shopping
|
67%
|
|
Outdoor Activities (not golf)
|
40%
|
|
Spa
|
30%
|
|
Museums, Art, History
|
29%
|
|
Zoos, Plantations
|
24%
|
|
Festivals
|
20%
|
|
Theater
|
20%
|
|
