Destination Chooses Cleaner Design, References Golf Heritage and Longleaf Pines

PINEHURST, N.C. (June 25, 2019) – After more than 10 years, the Pinehurst-Southern Pines-Aberdeen Area Convention and Visitors Bureau has a new logo. The new logo uses a bold font to highlight the name of the organization and is accented by a golf flagstick whose shadow creates the image of the trademark Longleaf pine, indigenous to the Sandhills region and the state tree of North Carolina. The new logo was revealed recently to hospitality professionals at a CVB event in Pinehurst.

“We spent a lot of time reviewing designs and considered dozens of versions, but this one really spoke to us as a destination,” said Phil Werz, CVB president and CEO. “This is a more modern design that’s easy to understand. You can take one look at it and comprehend what we are and what we represent. It was time for a change to match the new direction of the CVB and our vision for the future in this growing destination.”

The old logo was a Scottish shield with the letters N-C representing North Carolina juxtaposed in opposite corners. The new logo was created by the CVB’s agency of record, The Brandon Agency based in Myrtle Beach, SC. The logo will be used in all CVB collateral including advertising campaigns, digital banner ads and multiple other uses.

To learn more about the Convention and Visitors Bureau, visit

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2017, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $484 million annually in visitor spending, which supports the second largest employment sector in the county.

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Carthage: where barbecue meets takeoffs, landings, and stories of skyborne bravery.

At the edge of the back lawn of The Pik-N-Pig barbecue restaurant a mile southwest of Carthage — 50 feet or so beyond the covered patio full of picnic tables — a stop sign on a red post is hammered into the ground. It reads:


There’s no fence, just a narrow taxiway and then a runway that begins abruptly to the southeast, where a canopy of pine trees gives way to a clearing about half a mile long. The runway disappears into the downslope northwest, beyond which rises a wooded vista.

It’s a strange and wonderful place, a fly-in restaurant, an unlikely melding of two legacies. It’s a cool day, so my wife and I settle into a window seat inside. A certificate above our table testifies that The Pik-N-Pig serves “True ’Cue,” cooked in an outdoor smoker fueled by hickory.

Jill enjoys the pork ’cue and I chow down on the beef brisket, and we watch the runway, hoping to see a plane appear out of the overcast sky. It’s a busy little airport, built and owned by Roland Gilliam and his wife, Nancy, home to about 22 aircraft — including Gilliam’s own vintage biplanes. There’s no control tower, just two windsocks and a radio. On the far side of the runway stretches a line of hangars, utility sheds, and other buildings. On warm, clear days, the airfield buzzes with planes landing or taking off — as many as 64 in a single day — some of them carrying golfers to nearby Pinehurst and Southern Pines.

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Inside the restaurant hang model and toy planes, including one made of empty Busch beer cans. Aviation-themed posters and photographs adorn the walls. But the airfield outside the window is the star of the show.

Even on a quiet Sunday, the runway calls up a vision of how airports used to look: level spaces carved out of woods and fields. Pilots and mechanics coming and going without a lot of fussy security, in a camaraderie of shared enthusiasm for aircraft. The effect is reinforced by the sight of a replica World War II P-40 Warhawk fighter plane — Junkyard Dog — olive drab, with a snarling cartoon dog painted on its tail, and its engine cowling painted in a face with sharp teeth.

The airfield harks back to an era when flying was a dangerous novelty and aircraft were first turned into war machines. It’s partly named for James Rogers McConnell, who won the Croix de Guerre — a French military decoration — in 1915 for bravery in saving wounded under fire. He volunteered as one of the original flyers in the Lafayette Escadrille and lasted just 10 months before being shot down by two German planes in March 1917, five days after his 30th birthday. A granite-and-bronze monument that stands next to the runway was sent by the French government to McConnell’s home county — Moore — shortly after his death.

In downtown Carthage, on the long brick sidewall of Dunk’s Gym along NC Highway 24, looms a giant mural featuring Nieuport fighters wheeling through the skies in action over France, and a portrait of McConnell — smiling, cap tilted rakishly, arms casually held behind his back, as if pretending his lethal profession is mere sport. Just a memory now, a mythical figure of daring and courage in the dangerous skies of another time.

Back at the airfield, the cook hoses out the barbecue cooker in a plume of aromatic steam, and the bright planes rest in their hangars, ready for flight.

Planes & Pork
Aviation enthusiasts have a name for any excuse to make a short round-trip flight, and the cost of gassing up the plane to do so: a “$100 hamburger.” Or, in North Carolina: a “$100 barbecue sandwich.” But you don’t have to be a pilot to pay a visit to The Pik-N-Pig, where an order of pulled pork comes with a view of the runway.

194 Gilliam McConnell Road
Carthage, NC 28327
(910) 947-7591

Written by Philip Gerard
Photograph by C2 Photography

Reprinted with permission by Our State magazine.

Moore County, N.C. Fifth Location in State to Launch Visit NC Farms App

MOORE COUNTY, N.C. (June 10, 2019) – Through a partnership between the Pinehurst-Southern Pines- Aberdeen Area Convention and Visitors Bureau, the Moore County Cooperative Extension Service and participating farms, Moore County has become the fifth location in North Carolina to launch the Visit NC Farms mobile application. The app, created by the N.C. Department of Agriculture and Consumer Services, is designed to connect consumers with the best places to find local farms, farmers markets and agricultural events in destinations across the state. The program was first introduced in 2017 in Orange County. The Visit NC Farms app can be downloaded for free via Apple and Android mobile devices.

“The Visit NC Farms Mobile App is a resource that will help consumers learn and connect to the farmers that grow their food, and it will help farmers educate visitors about the value of local agriculture to the local economy which will result in consumer support of farm land preservation.,” says Deborah McGiffin, county extension director for the N.C. Cooperative Extension Service in Moore County. “In essence, the Visit NC Farms Mobile App is a tool that supports and promotes North Carolina agriculture for the well-being of our citizens, our economy and the farmers who feed us.”

Other areas in the state that offer the VisitNC Farms app include the Kerr-Tar region, the Boone/Blowing Rock area, Cleveland County, Johnston County and the Moore County/Lee County area. Other than being able to locate farms and farmers markets, the app also provides information on local restaurants and breweries that source-locally grown products for their menus, area shopping, farm tours and trails and lodging.

“While Pinehurst Resort is the focal point for our destination and the main reason why we are known as ‘The Home of American Golf’, our organization is always looking for ways to grow and diversify, so we can provide visitors with a variety of experiences when they come here,” said Phil Werz, president and CEO of the Pinehurst-Southern Pines-Aberdeen Area Convention and Visitors Bureau. “The Visit NC Farms app is a great way to use a modern marketing tool to aggregate all of the farms, farmers, restaurants and more to enhance the guest experience in Moore County. We encourage everyone to download the app and see all of the really unique and fun things people can do when they aren’t on the golf course.”

More than 50 entities were required in order to activate the VisitNC Farms app for consumer use. The following is a breakdown of the Visit NC Farms app Moore County participants:

Flint Rock Farm; Misty Morning Ranch; Happy Goat Ranch; Kalawi Farms; Paradox Farms; Dunn’s Educational Farm; Doby Christmas Tree Farm; Ken Chappell’s Peaches/Apples; The Conscious Cultivators, LLC; Johnson Family Produce and General Store; Priest Family Farm; Possum Run Garden Center; Green Haven Plant Farm; Pinestar Farms; Fairway Farm and Mac C’s Family Farm.

Farmers Markets
Moore County Farmers Market; Sandhills Farmers Market in Pinehurst and Moore County Health Department Farmers Market

Farm Stays
Tanglewood Farm Bed and Breakfast; LighterWood Farm; Rubicon Farm

Food Pantries and Sources
Food Bank CENC at Sandhills and sandhills Farm to table CSA (box program)

Pick Your Own Farms
Highlanders Farm; C.V. Pilson Farm; Eagle’s Nest Berry Farm; White Hill Farms; Karefree Produce; Olde Carthage Farm; Blueberries of Cameron.

Ashten’s Restaurant; Chef Warren’s; Elliott’s on Linden; The Sly Fox Pub; Scott’s Table; Pik n’ Pig; The Bakehouse; 195 Restaurant; The Carolina at Pinehurst Resort.

Special Events
Rubicon Farm; LighterWood Farm; Carolina Fun Factory, Inc. and Malcolm Blue Farm.

James Creek Cider House; Pinehurst Brewing Company; Railhouse Brewery and Southern Pines Brewing Company.

For more information on the Visit NC Farms App, go to

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2017, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $484 million annually in visitor spending, which supports the second largest employment sector in the county.

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We are all (hopefully) well aware that Father’s Day is Sunday, June 16th. As we also know, sometimes shopping for Dad can be a challenge. But fret not, we’ve got you covered. Here’s our 2019 Father’s Day Gift Guide, filled with items and experiences from around the Sandhills that Dad will be sure to love.

The Bunker
301 N Poplar St, Aberdeen
Located on the edge of Aberdeen’s historic district, The Bunker Military Surplus and Collectibles is Moore County’s only veteran-owned military surplus store. Owner and retired Army Soldier, Tom Flores, sells new and used military surplus as well as a nice selection of collectible antique militaria dating from WW1 thru the Vietnam War. In stock items include new or pre-owned field gear — ammo pouches, medical and first aid pouches, butt packs, pistol belts — as well as load bearing equipment, canteens, e-tools, shelter halves and tents, rucksacks and packs, camouflage uniforms, helmets, boonies, hats, berets, leather and desert boots, badge and patch insignia, inert ordnance, bayonets, maps and documents, wooden ammunition crates, footlockers, ammo cans, cold and wet weather jackets, and much more. The Bunker has helped many people build their favorite COSPLAY costumes, LARP outfits, reenacting, airsoft, paintball, and war-gaming impressions, kits, veteran uniforms and displays.

Burney True Value Hardware
11865 Hwy. 15-501-S, Aberdeen
270 N. Trade Street, Seven Lakes
Dad comes to Burney to knock off items on his honey-do list or brainstorm the next big home project he’s tackling. The original, flagship store in Aberdeen was established in downtown Aberdeen by Gus Burney in 1921, and later relocated to its current location on U.S. 15-501. The Seven Lakes store opened in early 2018. Featuring a diverse inventory of impossible-to-find-anywhere-else items, Burney Hardware has been selected as one of the country’s Top 13 True Value stores, earning a Best Hometown Hardware Store award. Caters to the “do-it-yourself” market. In addition to long shelves of traditional hardware and building materials, the store also features plants, farming and gardening supplies, Benjamin Moore Paint, and Stihl power tools. A repair shop and heavy equipment rentals are also available on-site. Dial a single phone number (910-944-1516) to reach either store, while customer account information is available at both locales.

DAPPER Barber & Shave Parlor
222 W Pennsylvania Ave, Southern Pines
Dad can upgrade his current hair and/or beard care situation for Father’s Day with a visit to this conveniently located spa experience for gentlemen. Fun and relaxing atmosphere. Top-shelf hair products, comfortable seating, last-minute appointments and walk-ins welcome. Not to mention the vintage vibe. Some of the professional barbers even wear vests and ties to complete that old-timey feel. Reasonably priced men and boy’s haircuts, hot steam towel, straight razor shaves, beard trims and more. Big-screen TV and old-school video games to enjoy, and a staff that is friendly, helpful and uber-talented. A perfect place for a father and son to make memories with a haircut together.

Dunrovin Country Store
5456 US Hwy 1, Vass
Dad and everyone else in the family will enjoy a visit to a truly unique roadside attraction that features an eclectic selection of novelty items. This little store has so many things for gift shoppers or souvenir hunters, from soaps to candies to preserves and jellies. There are a few oddities on exhibit inside, like a stuffed beaver, but for the most part the indoor section is retail space, devoted to T-shirts, bulk foods, baked goods, pet treats, knick-knacks and that sort of thing. Outside is an aviary with 25-plus exotic birds (parrots to cockatoos), a concrete statue collection and a koi pond for the amusement of visitors. They have a small menu available for lunch — and scrumptious ice cream, too!

Eloise Trading Company
111 West Main St., Aberdeen
This interior design studio in historic Aberdeen may be more well known as a woman’s store — with its painted furniture, unique gifts and home décor — but Eloise Trading Company (or “ETC” as it is known to locals) also features an impressive men’s section offering plenty of awesome gift ideas for Dad. For instance, a camo “corkcicle” is a perfect dude gift and ETC carries Reed & Barton — valet trays, frames and bar ware — even a leather recliner from which Dad can watch his favorite sport. One of the neatest new items is a one-time use grill by CasusGrill, which are eco-friendly, and perfect for tailgating and camping. ETC also has an outstanding selection of men’s skin products by Duke Cannon, a proud purveyor of goods that Dads like, who donates a portion of proceeds to the Veterans Association.

Gentlemen’s Corner
1 Chinquapin Rd, Pinehurst
Turn Dad into a sharp-dressed man … who appreciates the smartest fashion trends from the finest manufacturers. Visitors to Gentleman’s Corner are immediately inspired by the array of color—lavender and purple mixed with black; indigo blue setting off a cream linen jacket; “Palm Beach colors” like tangerine, purple and hot pink striped across a golf shirt or in gingham checks on long-sleeve woven shirts. For more than 30 years, Gentlemen’s Corner has provided its customers the best in men’s fashion to its customers through its tailored clothing, sportswear and the snazziest accessories. The best of taste — with a unique flair.

The Heritage Flag Company
230 S Bennett St. Southern Pines
Want to give Dad a uniquely patriotic gift this Father’s Day? Try a handcrafted Heritage Flag and enjoy the amazing level of detail in each product. This retail store is more like an art gallery for one-of-a-kind works of art than any shop you’ve ever stepped visited. Ring the old doorbell and enter a door that was originally hung in 1891. You will find most of the flags on display that are ready for immediate purchase, as well as several specialty items that are only available for purchase in the store. As an added bonus, the Heritage Flag Company has constructed works of art that have helped raise hundreds of thousands of dollars for causes all over the country.

Pinehurst Resort
80 Carolina Vista, Pinehurst
The renowned Pinehurst Resort is playing host to its own Father’s Day Weekend. From June 14-17, dad and his posse can enjoy accommodations for three nights, a round on Pinehurst No. 2 with a caddie and the new Gil Hanse No. 4 course, which Golf Magazine named “The Best New Course You Can Play.” Dad and the crew will also be entertained with stories from best-selling author James Dodson at a private group dinner, and more. Dodson is the best-selling author of “Final Rounds” and “American Triumvirate” and a two-time winner of the USGA’s Herbert Warren Wind Award for best golf book of the year. If you can’t make it for Father’s Day, the resort is also offering a “Summer Tee” package – with an extra day and round of golf for free.

Pine Needles Lodge & Golf Club
1005 Midland Rd, Southern Pines
Treat Dad to a particularly special and timely round of golf at the venue that played host to the 2019 U.S. Senior Women’s Open less than a month ago. Designed in 1927 by the legendary Donald Ross and meticulously restored by Kyle Franz in 2017, Pine Needles’ award-winning golf course is the first in the nation to be awarded four U.S. Women’s Open Championships. Just across the street, Pine Needles’ sister property, Mid Pines Inn & Golf Club, offers another spectacular layout, masterfully preserved just as Ross created it in 1921. This summer, couples can book a Saturday night stay at Mid Pines Inn & Golf Course and enjoy bottomless brunch for two on Sunday morning, or come for brunch and stay until Monday.

Talamore Golf Resort
48 Talamore Drive, Southern Pines
Enjoy “Unlimited Golf with Dad” at the Talamore Golf Resort from June 13-June 17. For $329 per person, guests will be treated to two nights at the Talamore Villas, three days of unlimited golf on The New Course at Talamore Resort and The King’s Course at Mid South Club, breakfast each morning, $50 per person credit to use in the pro shops or grills, unlimited range balls and a welcome basket upon arrival. In 2016 — a quarter century after Talamore Golf Resort first opened — the green complexes on The New Course were restored to their original 1991 Rees Jones design and have received rave reviews. Not to be outdone, Talamore’s partner property across the street, the Arnold Palmer-designed King’s Course at Mid South, underwent a similar golf course restoration and greens conversion along with numerous other club enhancements.

Visit Dad’s Favorite Local Brewery
Aberdeen, Carthage, Pinehurst and Southern Pines
The Sandhills region features a wide array of outstanding watering holes where you can toast the Dads, Grandads and otherwise important father figures in your life. Click here for our earlier blog about “Our 19 Favorite 19th Holes in the Home of American Golf.”

Celebrate the Father in your life around the Sandhills on June 16th — and every day!