CVB Designs Special Trading Card Series Featuring Local Chef Recipes

PINEHURST, NC (June 25, 2020) – In the midst of the COVID-19 pandemic, restaurants in the Sandhills area of North Carolina have been especially impacted economically. Some employees working in the restaurant and hospitality industry have had their hours reduced, or have been furloughed while businesses try to make ends meet. In an effort to assist workers serving in the hospitality industry, the Pinehurst, Southern Pines and Aberdeen Area Convention and Visitors Bureau (CVB) has launched a unique fundraiser. The Recipe for Recovery program features area chefs’ images and their recipes in format reminiscent of trading cards. The packs come in sets of 12 cards and sell for $25.00 each.

The first set of cards feature chefs and recipes from participating restaurants in Pinehurst, Southern Pines and Aberdeen including: Ashten’s Restaurant (Clara Mae’s Bisquits); Chapman’s Food and Spirits (Spinach Artichoke Dip); Chef Warren’s (Tunisian Sauteed Shrimp with Sweet Potatoes, Peanuts and Cilantro); Drum and Quill (Smoky Basil Mezcal Cocktail); Dugan’s Pub (Beer Battered Fish and Chips); Elliott’s on Linden (Crab Hush Puppies); House of Fish (Crab Cakes); Lisi’s Italian (Pappardelle with Roasted Red Pepper Cream); Pinehurst Resort (Veal Oscar); Scott’s Table (Mexican Street Corn Salad); The Bell Tree Tavern (Chicken and Sausage Jambalaya) and The Market Place (Our Famous “Not Too Sweet” Spiced Iced Tea).

“We wanted to do something special to give back to these amazing local restaurants which compose a significant part of the local culinary scene, but also make a huge impact on our tourism industry,” says Phil Werz, president and CEO of the Pinehurst, Southern Pines, Aberdeen Area CVB. “The survival and vitality of our local restaurants are critical to the economic rebound for our destination from COVID-19. We (the CVB) merely wanted to do our part to support these great restaurants and chefs. The cards are cool, fun and you get to try some really great recipes. Hopefully, we raise a lot of money for dedicated restaurant and hospitality workers impacted by the pandemic.”

The CVB created 500 sets of cards in series one and when those sellout, the organization will create a second series with a dozen more chefs and their recipes. The CVB plans to continue the Recipe for Recovery program as long as demand for the cards continues. The CVB merely covers the cost to produce the cards – only a few hundred dollars – and then the rest of the proceeds will go to a local restaurant workers relief fund.

Recipe cards can be purchased at the 12 restaurants currently participating in the program and can also be purchased at the CVB located at 65 Community Road in the Village of Pinehurst. Because the CVB staff is working staggered office hours and telecommuting due to COVID-19, please call the CVB at 910.692.3330 to arrange a time to purchase the recipe cards. The CVB is working on a portal for online sales and hopes to have that operational after the July 4 weekend.

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2018, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $520 million annually in visitor spending, which supports the second largest employment sector in the county.


Founded in 1896, the historic Magnolia Inn is witnessing a rebirth. With new ownership, the venerable Inn has been completely renovated inside and out. Plus, with the addition of a gourmet Italian restaurant, Villaggio Ristorante, the Magnolia Inn is a once again one of the highlights of things to do and see in the Village of Pinehurst! This Southern gem sits amidst long leaf pines and magnolia trees just steps away from a variety of shops and galleries in the Village of Pinehurst.

The Inn is only minutes away from many challenging golf courses at the Home of American Golf, including Pinehurst Resort. You can also spend the day strolling the quaint streets of the Village of Pinehurst or take a walking tour to see the 100+ year-old homes that are nestled amongst the pines.

With 10 charming and comfortable guest rooms, the Magnolia Inn offers its guests all the comforts of home including daily housekeeping, free WiFi, cable TV, a fine dining restaurant, bar, daytime meeting rooms, sunroom, and outdoor patio with weekend music during weather-permitting months. The Inn’s fine dining restaurant, Villaggio Ristorante, is already a local favorite featuring fresh pasta, Italian specialties, steaks, chops and fish, a top shelf wine list, and crafted cocktails. The bar has 3 TVs for sports, and there is a large outdoor patio for dining and weekend music.

The proprietors, Julie and Ron Milton, are there to welcome you in true Southern fashion.

Who has the best beer in the Pinehurst, Southern Pines, Aberdeen Area? Well, the choices of breweries here are plentiful and our best advice is to try them all! On June 1, the CVB launched a destination brewery video to showcase all our local brew pubs have to offer.

The short film, “Brewer Tour” is a fun, entertaining and informative look at the local brewery scene through the eyes of the experts – the owners, brewers and craft beer enthusiast that make the Home of American Golf one of the best places to visit for some of the best brews in North Carolina.

The four breweries include Pinehurst Brewing Company, Southern Pines Brewing Company, Railhouse Brewery and Hatchet Brewery. Aside from Pinehurst Brewing Company, our destination breweries are military-owned, so there’s great pride in not only the beer, but also pride in America and a belief that success is deeply rooted in our amazing community.

Come along for the ride as our beer experts take us from brewery to brewery and make plans to check each of them off your list on your next visit to the Pinehurst, Southern Pines and Aberdeen Area. We also urge you to drink responsibly and do not drink and drive. Also, this short film was shot and edited prior to the COVID-19 pandemic when social distancing was not part of the conversation.


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