The Convention & Visitors Bureau (CVB) for the Pinehurst, Southern Pines, Aberdeen Area is proud to represent a world class golf resort destination. Located in Moore County, NC, the CVB is the county’s official destination marketing organization, and develops and implements strategies that enhance the economic and brand value of tourism to the benefit of visitors and residents alike.

In 2021, Moore County ranked as the tenth highest tourism economy in North Carolina, generating $673 million annually in visitor spending. Tourism is the second largest employer in Moore County with more than 5,000 people working in the industry that supports a multitude of local businesses inside the Home of American Golf.

The CVB office is open Monday through Friday from 9 a.m. to 5 p.m., and is located at 155 W. New York Avenue, Suite 300, Southern Pines, NC 28387.