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Dreams Take Root in Pinehurst through U.S. Kids Golf

Dan Van Horn stood in front of a gathering of hundreds of young golfers and their parents at the awards ceremony for the U.S. Kids World Championship in late July 2025. Van Horn harkened to the kernel of an idea hatched in his Atlanta home some three decades ago.

New Investment Wave Reshapes Golf and Tourism

Wherever Kelly Miller & Haresh Tharani look across the Sandhills’ business & golf landscapes, they see growth and opportunity. The U.S. Open at Pinehurst in 2024 drew more than 225,000 people coming to town and generated a $200 million economic impact.

And Now, Century No. 2

The golf courses at Mid Pines and Pine Needles were the 1920s offspring of a group of moneyed businessmen and regular visitors to Pinehurst who believed that the four courses at the resort weren’t enough for America’s most noted golf destination.

Pinehurst: One Year Later

Can it have been one full year since the eyes of the golf world were upon Pinehurst and Bryson DeChambeau’s miracle bunker shot in the last Open? Where has the time gone?

Teeing Off on History, Hospitality, and Flavor

There’s more than one way to swing into the spirit of Pinehurst and Southern Pines, where every path – historic, scenic, or savory – leads to the soul of American golf. The Sandhills of North Carolina – proudly known as the Home of American Golf...

New Pinehurst Development Breaks the Mold

When Bill Coore and Ben Crenshaw complete Pinehurst No. 11 in the fall of 2027 — adjacent to Tom Doak’s Pinehurst No. 10, which opened in 2024 — Pinehurst will join rarefied company.

Satisfy Your Sweet Tooth

Looking for a sweet treat in the Sandhills of North Carolina? Let us be your guide to all things Pinehurst, Southern Pines & Aberdeen! Satisfy your cravings at one of the area's bakeries.

15 Essential Eats

Like any good Southerner, we believe the way to your heart is through your stomach. Whether you’re looking for an old-timey breakfast, a quaint spot for lunch, an upscale dinner or a family-friendly meal, we’ve got you covered.

Dining Al Fresco

One of the best ways to experience Moore County's good-hearted nature is by dining in the fresh air - on a flower-adorned patio or a deck aglow with twinkling lights. Check out the renowned restaurants to relax over a great meal.

Teeing Off on History, Hospitality, and Flavor

Gourmet Getaway

Delight your senses at the area's finest restaurants featuring seasonal ingredients, global influences, & local personality. Chef Warren Lewis & his wife, Marianne, have traveled to 42 countries & love bringing their experiences back to the Southern Pines bistro they opened in 1998.

The Perfect Southern Pines Weekend Getaway

You may have discovered Moore County through Pinehurst’s legendary golf courses, but the neighboring towns of Southern Pines & Aberdeen offer a different kind of charm—one rooted in an inviting community feel, walkable downtowns, & thriving local business scene.

The Perfect Southern Pines Weekend Getaway

Must-Visit Boutiques in Aberdeen & Southern Pines

A Walking Tour of Southern Pines

There’s no better way to get in your steps than a stroll through Southern Pines, an ideal combination of small-town charm, historic homes, and tree-lined streets, with a plethora of interesting stores and restaurants along the way.

Meet the Makers

Southern Pines resident Ashley Tramontin opened Against the Grain Shoppe in 2019 to give local makers a platform to showcase their products. “We’re a hub for local business owners,” Tramontin says. “The idea is to give small businesses a storefront and a place to grow their businesses.”

No Putter, No Problem

In a moment of weakness, you agreed to a long weekend in Pinehurst with someone special who loves to golf. Now you’re not sure what to do with your free time if it doesn't involve tee times, golf pro shops, and discussions about handicaps and strokes. Learn14 things to do in Pinehurst area that don’t Involve a putter.

Girls’ Weekend in Moore County

The Southern Pines & Pinehurst area is the perfect spot for a weekend getaway & has quite a bit to do for a girls’ weekend away. Here are some ideas for making the most of your weekend, including where to shop, eat, sip, & where to rest & rejuvenate.

Teeing Off on History, Hospitality, and Flavor

The Perfect Southern Pines Weekend Getaway

Must-Visit Boutiques in Aberdeen & Southern Pines

Weymouth Center for the Arts & Humanities: A Cultural Gem in Southern Pines

Tucked into the longleaf pines & winding trails of Southern Pines, North Carolina, the Weymouth Center for the Arts & Humanities is more than a historical landmark — it’s a vibrant hub for creativity, learning, & cultural celebration.

Beyond Golf: Outdoor Activities for Every Season in Moore County

Moore County may be famous for its world-class golf courses, but there's plenty more to explore beyond the fairways. From scenic hiking trails to peaceful reservoirs and exciting seasonal events, this region offers outdoor adventures year-round.

Where to Find Great Mocktails Near Pinehurst’s Legendary Courses

Mocktails are no longer just for designated drivers—whether behind the wheel or the golf cart. As more people embrace a sober or sober-curious lifestyle, zero-proof cocktails have quietly become an indulgence in their own right, offering a way to ease into the evening’s rhythm without the haze.

Moore County 2024 Visitor Spending Report

In 2024, Moore County witnessed an unprecedented $860 million in economic impact from visitor spending, representing a 6.8 percent increase from the previous year.

Third Year CVB Has Scheduled Events to Extend the N.C. Peach Festival

The Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB) has announced plans for the third annual Peach Week celebration in Moore County. Peach Week will run from July 18-27 and feature an array of special events.

Major Economic Impact from Rockingham NASCAR Weekend

According to official estimates released by the Pinehurst, Southern Pines, Aberdeen Area CVB & compiled by IMPLAN, the return of NASCAR weekend at Rockingham Speedway in April had a nearly $40 million economic impact combined between Moore & Richmond counties.

Pinehurst No. 2 Leads the Way in 2025 N.C. Golf Panel Rankings

Pinehurst No. 2 has once again secured the top spot as the best golf course in the state in the annual Top 100 rankings as determined by the North Carolina Golf Panel.

NASCAR Returns to the Rock

NASCAR racing is back at the Rock and it's better than ever! Celebrate NASCAR'S Return to Rockingham Speedway April 18-19, 2024.

The Rock Welcomes Back NASCAR

For the first time in over a decade NASCAR will return to the south-central North Carolina Piedmont for the highly anticipated return of major league stock car racing to Rockingham Speedway.

The Carolina Hotel at Pinehurst Resort

BHAWK- Brad Halling American Whiskey Ko.

The Dynamic Decade