TOURISM

MOORE COUNTY VISITOR DEMOGRAPHICS

Information

VISITORS
College Graduates71%
Professional / Executive / Managerial69%
HHI $60,000+71%
Men72%
Women28%
Retired16%
Median Age43

 

TRIP DEMOGRAPHICS
Average Size of Travel Party3.2 persons
Average Length of Stay4.5 nights
Average Expenditure Per Person Per Visit$384.57
Visitors Who Inquire From CVB and Visit Within 18 Months72%

 

VISITATION IMPACT
Annual Total Estimated Visits1.14 million
Moore County’s ranking out of 100 NC counties in tourism revenues ($441.84 million)11th
Visitors to PSA Area on average spend 20% more per visit than average visitors to North Carolina

 

TOP 15 MARKETS BY DMA (US ONLY)
1. New York, NY9. Atlanta, GA
2. Philadelphia, PA10. Pittsburgh, PA
3. Washington, DC11. Cleveland, OH
4. Charlotte, NC12. Tampa-St. Pete-Sarasota, FL
5. Baltimore, MD13. Hartford & New Haven, CT
6. Raleigh-Durham, NC14. Orlando-Daytona Bch-Melbrn, FL
7. Chicago, IL15. Richmond-Petersburg, VA
8. Boston, MA

 

VISITOR GOLF PROFILE
Playing Golf 10+ years84%
Frequency of Play (3 or more times/month)91%
Frequency of Play while traveling (24 rounds)92%
Married61%
Men / Women83% / 17%

 

OTHER ACTIVITIES WHILE TRAVELING (VISITORS TO MOORE COUNTY)
Dining87%
Shopping67%
Outdoor Activities (not golf)40%
Spa30%
Museums, Art, History29%
Zoos, Plantations24%
Festivals20%
Theater20%

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CONTACT US

Convention & Visitors Bureau Pinehurst, Southern Pines, Aberdeen Area

65 Community Road
Pinehurst, NC 28374
1-800-346-5362
Fax: 910-692-2493

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© 2018 Convention & Visitors Bureau Pinehurst, Southern Pines, Aberdeen Area of North Carolina.

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DID YOU KNOW?

The Pinehurst area is the home of five past equestrian Olympians.

2024

Pinehurst No. 2 will host the U.S. Open Championship for the fourth time in only 25 years.

INTERESTING FACT

The House in the Horseshoe, built in 1772, was placed on the State Historic Register in 1955.

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