MOORE COUNTY VISITOR DEMOGRAPHICS

TOURISM

VISITORS
College Graduates 71%
Professional / Executive / Managerial 69%
HHI $60,000+ 71%
Men 72%
Women 28%
Retired 16%
Median Age 43

 

TRIP DEMOGRAPHICS
Average Size of Travel Party 3.2 persons
Average Length of Stay 4.5 nights
Average Expenditure Per Person Per Visit $384.57
Visitors Who Inquire From CVB and Visit Within 18 Months 72%

 

VISITATION IMPACT
Annual Total Estimated Visits 1.14 million
Moore County’s ranking out of 100 NC counties in tourism revenues ($441.84 million) 11th
Visitors to PSA Area on average spend 20% more per visit than average visitors to North Carolina

 

TOP 15 MARKETS BY DMA (US ONLY)
1. New York, NY 9. Atlanta, GA
2. Philadelphia, PA 10. Pittsburgh, PA
3. Washington, DC 11. Cleveland, OH
4. Charlotte, NC 12. Tampa-St. Pete-Sarasota, FL
5. Baltimore, MD 13. Hartford & New Haven, CT
6. Raleigh-Durham, NC 14. Orlando-Daytona Bch-Melbrn, FL
7. Chicago, IL 15. Richmond-Petersburg, VA
8. Boston, MA

 

VISITOR GOLF PROFILE
Playing Golf 10+ years 84%
Frequency of Play (3 or more times/month) 91%
Frequency of Play while traveling (24 rounds) 92%
Married 61%
Men / Women 83% / 17%

 

OTHER ACTIVITIES WHILE TRAVELING (VISITORS TO MOORE COUNTY)
Dining 87%
Shopping 67%
Outdoor Activities (not golf) 40%
Spa 30%
Museums, Art, History 29%
Zoos, Plantations 24%
Festivals 20%
Theater 20%