The inaugural Blue Cross and Blue Shield of North Carolina Fairway 5K Presented by FirstHealth Fitness will be staged on Pinehurst Resort’s Course No. 1 on the morning of April 30, helping kick off the fourth annual Pinehurst Concours d’Elegance.

As many as 500 runners are expected to participate at 7:45 a.m. in the unique run – believed to be the first time a 5K has been staged on any of the iconic resort’s golf courses.

“One of our goals at Blue Cross and Blue Shield of North Carolina is to help make our state a better, healthier place to live,” said BCBSNC Executive Vice President and Chief Operating Officer Alan Hughes. “We’re glad to have the chance to support this 5K run and help provide a great reason for North Carolinians to get outside and do something active. We look forward to a wonderful day of running and personal bests.”

“FirstHealth Fitness is proud to continue our leadership in supporting endurance sports in our region,” said John Caliri, director of the FirstHealth Centers for Health and Fitness. “Helping to facilitate and participate in the Blue Cross and Blue Shield of North Carolina Fairway 5K presented by FirstHealth Fitness is another way FirstHealth hopes to encourage area residents to lead a healthy and active lifestyle. Our goal is to help provide a safe and satisfying race experience. We are thrilled to be a part of the first Fairway 5K on the legendary Pinehurst courses and to support the success of the Concours event.”

Runners of the timed event can find out more information or pre-register at or

“The layout of Course No. 1 sets up for a great, fast race,” said run chairman Marcus Hanshew. “And having a chance to run on an historic Pinehurst Resort golf course will be a great experience for all of the runners.”

The cost to pre-register is $35; or $45 the morning of the event, which includes one ticket for each race participant to the vintage auto showcase and Commodores concert. Kids 12-and-under can run for free and are admitted to the Pinehurst Concours at no charge. Medals will be handed out to the winners in each age category, while kids receive participation awards.

“This partnership with Blue Cross and Blue Shield of North Carolina and FirstHealth allows us to bring another element to our event weekend,” said Pinehurst Concours president Jay Howard. “Offering a variety of activities allows us to appeal to an even broader audience. We added a concert and moved the main event to Saturday last year, with both additions contributing greatly to our increased attendance. We expect the 5K to continue our tradition of creating new traditions in a Concours setting.”