CVB Recognized For Excellence In Tourism Marketing

Release Date:
FRIDAY, OCTOBER 17, 2014

SOUTHERN PINES, NC – OCTOBER 17, 2014 – Moore County’s Convention & Visitors Bureau (CVB) was recognized by the Destination Marketing Association of North Carolina during the association’s annual awards ceremony recently held in Winston-Salem. The CVB received four first-place awards (platinum) and one second-place award (gold). The CVB was awarded more platinum awards than any other destination marketing organization within the state.  The Destination Marketing Achievement Awards honor and showcase innovative, best practices, creativity and outstanding efforts in tourism marketing.

“The CVB team really stepped up their game this year as the U.S. Open Championships presented so many wonderful marketing opportunities for our destination. Certainly it’s gratifying to be recognized by our professional peer association for this good work, but the real payoff is to hear and see firsthand how visitors/attendees respond favorably when visiting our county,” stated  Caleb Miles, President & CEO of the CVB.

The awards encompassed a wide range of initiatives including the CVB’s Annual Report winning gold in the Constituents Communications category and the Volunteer Training Handbook taking platinum in the Local Outreach category. The 2014 Visitors Guide also won platinum in the Visitors Guide category.

Other awards include:

The Pinehurst, Southern Pines, Aberdeen Area Convention & Visitors Bureau is an economic development organization and non-profit authority of Moore County, North Carolina. The CVB mission is to promote the area as a destination for visitors, meetings, conventions and tours. The CVB is funded primarily by a three percent hotel / motel room occupancy tax paid by visitors to Moore County.

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Convention & Visitors Bureau Pinehurst, Southern Pines, Aberdeen Area

65 Community Road
Pinehurst, NC 28374
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DID YOU KNOW?

The Pinehurst area is the home of five past equestrian Olympians.

1999

The U.S. Open Championship was played on Pinehurst No. 2 for the first time.

INTERESTING FACT

The Pinehurst area is the home of five past equestrian Olympians.

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