New Pinehurst-Southern Pines-Aberdeen Area CVB Logo

Destination Chooses Cleaner Design, References Golf Heritage and Longleaf Pines

PINEHURST, N.C. (June 25, 2019) – After more than 10 years, the Pinehurst-Southern Pines-Aberdeen Area Convention and Visitors Bureau has a new logo. The new logo uses a bold font to highlight the name of the organization and is accented by a golf flagstick whose shadow creates the image of the trademark Longleaf pine, indigenous to the Sandhills region and the state tree of North Carolina. The new logo was revealed recently to hospitality professionals at a CVB event in Pinehurst.

“We spent a lot of time reviewing designs and considered dozens of versions, but this one really spoke to us as a destination,” said Phil Werz, CVB president and CEO. “This is a more modern design that’s easy to understand. You can take one look at it and comprehend what we are and what we represent. It was time for a change to match the new direction of the CVB and our vision for the future in this growing destination.”

The old logo was a Scottish shield with the letters N-C representing North Carolina juxtaposed in opposite corners. The new logo was created by the CVB’s agency of record, The Brandon Agency based in Myrtle Beach, SC. The logo will be used in all CVB collateral including advertising campaigns, digital banner ads and multiple other uses.

To learn more about the Convention and Visitors Bureau, visit

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2017, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $484 million annually in visitor spending, which supports the second largest employment sector in the county.

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