PINEHURST, NC (September 9, 2020) – In an effort to expand its impact in golf and extend its mission to champion and advance the game, the United States Golf Association (USGA) will establish “Golf House Pinehurst” in North Carolina, to include a new equipment-testing facility, innovation hub, museum/visitor center and offices by 2023, and host five U.S. Open Championships in the golf-rich state by 2047.
The announcement adds four U.S. Open Championships to be contested on the famed Pinehurst No. 2 course – in 2029, 2035, 2041 and 2047 – to the already scheduled 2024 event. The decision accelerates the USGA’s strategy to stage its premier golf championship at America’s most iconic venues with greater frequency. By doing so, Pinehurst Resort & Country Club will serve as the USGA’s first anchor site for the U.S. Open.
“There is no better place for the USGA to plant new roots than the Home of American Golf,” said Mike Davis, CEO of the USGA. “Thanks to the vision of North Carolina, Moore County and Pinehurst leaders, we are taking a bold step forward and forging a long-term commitment that will elevate our championships, foster greater innovation in golf, and ultimately help grow the game.”
The plan, conceived over the last several years, came to fruition through a comprehensive economic development effort that involved representatives from the North Carolina General Assembly, the Office of the Governor, the Department of Commerce, Moore County, the Village of Pinehurst and economic development experts.
The total $25 million investment over the next several years includes the construction of two buildings to be located near the clubhouse on the historic Pinehurst Resort property, housing 50 full-time USGA staff members.
The campus will feature the USGA’s Equipment Standards Test Center – a laboratory dedicated to testing golf balls and clubs for conformance to the Rules of Golf. It will replace the current facility on the USGA’s Liberty Corner campus and enable significant new investment in advanced technology required to perform this global governance function.
Pinehurst will also serve as the USGA’s base for its work to advance the game of golf through innovation, research and science, in collaboration with some of the state’s leading universities.
A USGA Golf Museum experience will also be added, giving visitors a chance to delve into the association’s premier collection of golf artifacts and connect them more deeply with the game’s rich history.
Independent studies estimate that the total economic impact of the USGA’s long-term presence will exceed $2 billion to the state of North Carolina. More than one million visitors travel to Pinehurst annually.
In addition to the four newly scheduled U.S. Opens, the USGA will bring its other premier championships to the state at an increased rate, including, but not limited to, the U.S. Women’s Open, U.S. Senior Open, U.S. Amateur, U.S. Women’s Amateur, U.S. Junior and U.S. Girls’ Junior.
The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2019, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $563 million annually in visitor spending, which supports the second largest employment sector in the county.