Myrtle Beach Based Firm to Develop New Campaigns for the Home of American Golf

PINEHURST, NC (January 31, 2019) – The Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau (CVB) has named The Brandon Agency as their advertising agency of record. The Myrtle Beach (SC) based firm will assist the CVB with some marketing initiatives in an effort to increase visitation to the destination not just for golf, but for a growing list of lifestyle options like shopping, dining, burgeoning craft beer scene, historic tours and more. Agency services will include a new advertising campaign, new website, a deeper social media engagement across multiple channels and more effective digital marketing campaigns.

“It’s time to take this destination to the next level and appeal to more than just the hardcore golfer to entice leisure and business travelers to choose our area to spend their time and money,” said Phil Werz, president and CEO of the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau. “While golf is the life blood of this destination and its primary DNA as the ‘Home of American Golf,’ we are growing as a choice for all travelers and we want to highlight the variety of options we have here, plus the ones we will create in the years to come.”

“We are very excited to be working with Phil and his team at the Pinehurst, Southern Pines and Aberdeen Area CVB, said Scott Brandon, CEO, The Brandon Agency. “The Pinehurst area is an iconic brand and we look forward to leveraging our deep experience in promoting golf destinations and overall travel to generate increased awareness and visitation to the Home of American Golf.”

The new creative campaign for the Pinehurst, Southern Pines, Aberdeen area is expected to launch some time in the spring with the new website to follow this summer. Boosted social media efforts on a multitude of channels will start in February.

The CVB operates on the collection of a three percent occupancy tax derived from visitors to hotels and some short-term rental units in Moore County. In the current fiscal year that started July 1, 2019 through November, Moore County has seen a 9.9 percent increase in occupancy tax collections in the destination, or slightly more than $2 million for the same period.

“Our goal is to build off the positive momentum we are seeing so far this fiscal year,” said Werz. “With the new tools we will add to market the destination to a broader audience and some new opportunities we will reveal later this year, our area is poised to bolster our places as one of the top tourism destinations in the state for years to come.”

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau
The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2017, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $484 million annually in visitor spending, which supports the second largest employment sector in the county.

About The Brandon Agency
The Brandon Agency is one of only 24 certified and accredited brand strategist agencies in the United States. As a digitally minded, fully integrated national firm, The Brandon Agency consists of smart, results-obsessed experts who consult, advise and deliver revolutionary business-building ideas. With offices in Charleston, S.C.; Myrtle Beach, S.C.; Charlotte, N.C.; Breckenridge, Colo.; and Orlando, Fla., The Brandon Agency has much more to offer than a traditional ad agency. Equal parts business consultant, technologist, analyst and marketer, the agency expertly guides businesses toward growth and success. With a worldwide team of more than 90 and total billings topping $87 million in 2017, The Brandon Agency has powered successful programs and campaigns for hundreds of national brands in a variety of industries, including banking and finance, e-commerce, food service, healthcare, real estate, technology and tourism.

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Pinehurst Resort (No. 4)
Pinehurst, N.C.
7,226 Yards, Par 72

Every time Gil Hanse has waved his design wand over a project for the past three years, he’s won an award. This year, Hanse, partner Jim Wagner and their team collected a few more trophies, none more richly deserved than what they earned for their extreme makeover of Pinehurst No. 4. Whether this is a redesign, as Hanse’s working plans state, or a brand new course, as Hanse himself asserts, it’s a remarkable piece of work.

Hanse and his crew plowed under Tom Fazio’s popular predecessor, a 1999 creation that had long been a staple of Top 100 Public Course lists. Why abandon Fazio’s 4? Because Pinehurst felt they could do something truly special. And they did. While the new No. 4 shares the same plot, everything else is radically changed. Gone are the artificial pot bunkers, propped up greens and gussied-up parkland features.

In their stead are extra-wide fairways that take full advantage of the most impressive undulations at Pinehurst. Vast sandy areas bracket and criss-cross fairways. User-friendly kick slopes help propel properly struck shots onto low-profile greens. The changes at the par-5 ninth best illuminate No. 4’s transformation. Fazio’s version featured 25 pot bunkers sprinkled liberally throughout. Hanse’s work sports a massive cross-bunker hazard. No. 4 may never reach the tournament stature of its fabled No. 2 sibling, but for strategy, visuals and enjoyment, it’s in a class by itself.

See Original Article on Golf.com

Cameron Antique Festival and Carthage Buggy Festival Earn Special Recognition

PINEHURST, NC (January 15, 2019) – Southeast Tourism Society (STS) has named the Cameron Antique Festival and the Carthage Buggy Festival as two of the STS Top 20 Events for the month of May. The Cameron Antique Festival will be held the weekend of May 3-4, 2019 and the Carthage Buggy Festival takes place on Saturday, May 11, 2019. The STS Top 20 Festival and Events Awards have highlighted programs around the Southeast since 1985.

The Cameron Antique Festival welcomes an estimated 15,000 antique shoppers to town annually as more than 300 antique dealers from North Carolina and surrounding states flock to the Moore County town for the weekend fair. Dealers offer anything from furniture to jewelry, cast iron items to textiles, glassware and kitchen collectibles. Started in 1989, the Carthage Buggy Festival is a celebration of the rich history of the town and commemorates the famous Tyson and Jones Buggy Factory which produced carriages that were essential to life in rural North Carolina from the middle of the 19th century to the 1920s. The event attracts approximately 20,000 people and is one of the most popular festivals in the Sandhills region.

“To have one of your events named to the Southeast Tourism Society is special, but to have two selected in one month is truly remarkable,” says Phil Werz, president and CEO of the Pinehurst, Southern Pines, Aberdeen Area Convention and Visitors Bureau. “These events are not only fun, historic and interesting, but also are part of the special character and way of life of our unique location in the Sandhills. We invite everyone to visit, stay and enjoy the true charm and Southern hospitality these events generate.”

“The Top 20 Festival and Event Program is celebrating 34 years of spotlighting the best festivals and events in the Southeast. Our goal is to provide well-deserved accolades for the dedicated event organizers and additional media exposure for their events,” said Monica Smith, president and CEO of the Southeast Tourism Society. “The Southeast offers so many unique, year-round, opportunities for attendees to create memories and support an industry that is an economic generator for its community.”

Events considered for the STS Top 20 recognition must be at least three years old and have attendance of at least 1,000. STS, founded in 1983 and headquartered in Roswell, Ga., is a non-profit organization dedicated to promoting travel and tourism within 12 states – Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

The Pinehurst Southern Pines Aberdeen Convention & Visitors Bureau

The Convention & Visitors Bureau (CVB) is the economic development agency responsible for travel and tourism promotion, product development, and visitor services for Moore County, NC. The CVB devises strategies to enhance the County’s tourism brand value and product to accommodate the next generation of visitors, thereby stimulating the local economy and enhancing the quality of life for residents and visitors alike. In 2017, Moore County ranked as the eleventh largest tourism economy in North Carolina, generating $484 million annually in visitor spending, which supports the second largest employment sector in the county.
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At one time, visitors to Pinehurst would arrive by train at the Southern Pines depot, several miles to the east, and ride the trolley down Midland Road, one of North Carolina’s first divided highways. The trolley is no more, but over the years, golf courses have sprouted up on either side of the pine-lined road. Today, Midland provides access to many of the area’s 40 courses, including ones designed by Donald Ross, Arnold Palmer, and Jack Nicklaus, as well as Ironwood restaurant, a popular spot to hole up after playing a round. For those who seek the meticulous, storied greens of Pinehurst, a tradition more than 120 years in the making, there’s no better welcome than the “Fifth Avenue of Golf.”

Part of a Photo Essay in the May 2018 issue of Our State
Written By Katie Saintsing • Photography By Emily Chaplin & Chris Council